Say hello to the Ethique Tone It Down Purple Solid Shampoo and bright, bouncy tresses, and ba-bye to brass and frizz!
With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay.
Babassu and jasmine oils add shine and body, while beetroot extract adds extra colour power. Combine it with Tone It Down solid conditioner for extra luminous locks.
TIP: to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Why we love Ethique Tone It Down Purple Solid Shampoo:
Directions: Wet your hair and the bar. Slide the bar from root to tip 3-4 times. Put the bar down and lather shampoo into hair. It will foam! Rinse and follow with conditioner.
Ingredients: Sodium Cocoyl Isethionate, Sodium Cocoyl Glycinate, Stearic Acid, Mica, Cocoyl Methyl Glucamide, Theobroma Cacao (Cocoa) Seed Butter, Lactic Acid, Orbignya Oleifera (Babassu) Seed Oil, Betaine, Brassica Alcohol, Glycerine, Guar Hydroxypropyltrimonium Chloride, Fragrance^, Jasminum Officinale (Jasmine) Oil, Beta Vulgaris (Beetroot) Extract, Benzyl Benzoate*, Benzyl Alcohol*, Linalool*, Eugenol*.
^Certified Natural. *Component Of Essential Oils
Made in New Zealand
I'm so impressed with this bar, I bought the matching conditioner. My hair is softer, shinier, silkier, less frizzy - I can't believe it. So happy to be able to ditch the plastic bottles in my shower, too.
My hair feels amazing after using this shampoo bar. Win - I am loving it, thank you for introducing me to this amazing product!