Say hello to the Ethique Tone It Down Purple Solid Shampoo and bright, bouncy tresses, and ba-byeto brass and frizz!
With no sulfates orpetrochemical-derived dyes, thispurple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellowtones at bay.
Babassu and jasmine oils addshine and body, while beetroot extract adds extra colour power. Combine itwithTone It Down solid conditionerfor extra luminous locks.
TIP:to keep brass at bay, use this as your regular shampoo. Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
Why we love Ethique Tone It Down Purple Solid Shampoo:
100% soap free, it's pH balanced and safe for colour treated hair
It keeps blonde and silver hair looking fresh and toned
One bar is equivalent to 3 bottles of liquid shampoo
Plastic free, palm oil free, vegan and cruelty free
Directions: Wet your hair and the bar. Slide the bar from root to tip 3-4 times. Put the bar down and lather shampoo into hair. It will foam! Rinse and follow with conditioner.
I'm so impressed with this bar, I bought the matching conditioner. My hair is softer, shinier, silkier, less frizzy - I can't believe it. So happy to be able to ditch the plastic bottles in my shower, too.
My hair feels amazing after using this shampoo bar. Win - I am loving it, thank you for introducing me to this amazing product!