Who – Danielle the guiding spirit behind LAVANILA
Danielle Raynor, the founder and guiding spirit behind LAVANILA, channels her three key passions into everything LAVANILA creates.
- Danielle loves skincare, fragrance and beauty products. In her years working in the mainstream beauty industry, she tried them all, from products that cost almost a month’s rent to mass-produced drugstore brands. They all fascinated her.
- Danielle believes (and has experienced) that even the most expensive products contain ingredients that are harsh, irritating and polluting. And it doesn’t have to be that way.
- Danielle doesn’t want anything harsh or potentially harmful to come anywhere near her two young daughters. (What mother would?) She wants them to be surrounded by safe, natural products and to grow up in a cleaner, less toxic world.
Her mission grew out of these passions. Through her extensive work in the beauty world, Danielle knew that the ingredients in traditional fragrances and beauty products were primarily mixtures of synthetic chemicals that could absorb into the skin and irritate the senses. She sought out the best natural chemists and got to work on creating a luxury brand that was not only captivating and beautiful, but full of skin-loving ingredients and free of everything else. And so LAVANILA was born.
Why – a new generation of healthy fragrance and skincare products
Danielle has become an expert in the properties and efficacy of natural beauty. She’s been recognised by TIME and LUCKY for her efforts and is proud to deliver a new generation of healthy fragrance and skincare…a generation that is safe and effective…that’s her promise.
What – products rich in natural and organic ingredients
LAVANILA uses a 100% Healthy Seal which represents their commitment to using only natural and organic, safe and effective ingredients that nourish the skin and nurture the soul. They pledge that all of their skin-loving formulas are made without harsh, irritating chemicals found in many beauty products, and are gentle enough for all skin types.
The most universally loved fragrance and flavor, vanilla in its purest, freshest form has captivated Danielle Raynor, our founder, throughout her life. When she began her journey to create healthy skincare and fragrances, she discovered that some of the world's finest vanilla comes from Madagascar, where it is called LAVANILA. As her formulations developed, many of them included vanilla, not only for its rich, sweet, luxurious fragrance but also for its anti-oxidant properties and aromatherapy qualities of soothing and comforting. Seeming to embody so much of what Danielle was trying to accomplish, she thought it the perfect name for her company.
What this all adds up to: Healthy beauty products that pamper, protect, and are proven to be safe and effective.