The new ACURE Ionic Blonde Colour Wellness Shampoo is an ultra-nourishing purple shampoo, created for blonde, platinum and ombre colour-treated hair. It helps to remove brassiness, leaving your hair looking salon-fresh and healthy.
Key ingredients purple carrot, avocado, pomegranate and sunflower seed extract help to prevent colour from fading. Made vegan and cruelty-free without parabens or sulphates.
Vegan and cruelty free, the ACURE Ionic Blonde Colour Wellness Shampoo is packaged in a recyclable plastic bottle.
Directions: Apply to wet hair and work into a lather. Let it sit for a minute, then rinse and follow with Ionic Blonde conditioner.