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September 08, 2017 2 min read
We love seeing the trend towards more natural alternatives in skincare, cosmetics, baby care and pet care. More and more companies are choosing natural ingredients in their formulations, and this includes supermarket brands. However it doesn’t seem to be happening in the laundry and cleaning section of the supermarket. The trend in this category is the addition of even more harsh chemicals that companies think are needed to get results – enzymes, bio-enzymes, optical brighteners, etc.
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