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Founders Friday with Mia Hoyto

About the brand

Mia Höytö Cosmetics was born out of love for beauty, nature and all living beings. Behind the cosmetics line you’ll find Mia Höytö, a young woman, whose enthusiasm for organic food grew into an interest in natural cosmetics care.

In the harsh Finnish climate Mia’s delicate skin faced many challenges. She had difficulties in finding the skincare products that work and are right for her. Therefore, Mia decided to take up a challenge and create a nurturing organic cosmetics line herself.

This Ecocert- certified skincare line, which has been developed in co-operation with the best specialists, was launched in autumn 2012.

About Mia

Mia's background as a beautician and economist together with a professional team is a solid base for Mia Höytö Cosmetics.

So let's learn more about Mia from the woman herself. 

Cath: Mia, thank you so much for agreeing to let us profile you. We just love the range and fascinated to learn more about what took you from economist into the beauty industry. 

Mia: Thank you for your kind words! I have been always very interested in beauty. I’m also a cosmetologist and a hairdresser, so beauty has always been part of my life. I’m vegetarian and that’s the way I first got interested in organic beauty. I started to look for effective and beautiful organic skincare for my own demanding skin and didn’t find what I was looking for. After a lot of thinking and daydreaming, I decided to look up the best chemists and create the line, which is effective and full of miracle workers from the Scandinavian nature.

Cath: As a strong female entrepreneur, what top tips can you give us about building an amazing brand? 

Mia: I think that it is important to keep the focus on the key of the brand. Like for myself the Scandinavia and the purity we have here is the heart of our skincare line. Everything we do is all about the Scandinavian beauty and Finland. In Finland we do things well and keep the focus on the details. The look and the design of the line are very classic and minimalist, which are the essence of Scandinavian beauty.

Cath: What's your favourite product in your range right now? 

Mia: At the moment I’m obsessed with our multivitamin oil serum, which gives the skin a really beautiful, bright appearance. It is lovely to use day and night and it is suitable for any weather, when it can protect and repair the skin in all its needs.

Cath: Are you currently developing any exciting new products that you can tell us about? 

Mia: Yes, and there’s going to be very exciting new things coming up! I can’t say much right now, but it is going to be something totally wonderful for purifying, refreshing and brightening the skin. You will hear more later this year.

Cath: You're obviously super busy, what's your favourite way to relax? 

Mia: I’m a city girl at heart but now as I became mum two years ago I have started to enjoy the calmness of the nature. I love to play and read with my daughter and walk in the woods and just answer her endless questions. Family time is very important. I love long dinner together with my husband, which we should arrange more often :).

I have a horse, so when I’m with him it is totally me-time. I think it is very important for all the working mums to have something just for you. Horses are my biggest teachers and I have so much to learn from them. I also love travel, dining and nights out with my dear girl friends.

Cath: Mia, thank you so much for letting us get to know you a bit better, we love the range and think that we could all be besties if we lived on the same continent!




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